There are a vast number of ways to approach sleeping problems. Some are, in my opinion, utterly worthless. I am not interested in purported treatments which are based on sham theories or have failed to stand up to scientific testing. There are, however, a number of treatments which at present hover uncertainly between the alternative and orthodox worlds of medicine.
Light therapy is mostly on the orthodox side, for instance, although I have heard of a few rather dubious applications of it, such as a pulsed light mask that purports to treat migraine and PMS (there was one trial by the manufacturer, then it was never heard of again). Bright light therapy for Seasonal Affective Disorder is by now very well established and offered as a routine treatment in many countries. A smaller but still significant number of trials have shown that it is almost as effective for non-seasonal depression. Bright light therapy for sleep disorders has been fairly well researched by now, but it is not yet as well established within the medical profession, although I think it is slowly getting there. Dawn simulation has generally been researched for SAD (it mostly comes out as nearly as effective as bright light therapy) and for sleep, in particular for people who struggle to get up in the morning.
Darkness therapy is a much smaller affair, perhaps because there is less money to be made by selling products for it. It is generally researched by the same people who research light therapy and follows on from the same research, for instance into how different wavelengths of light are received by the eye and affect hormones within the body. The main application at present is sleep, although there has been some interesting research concerning rapid cycling bipolar disorder.
Herbalism is a big sprawling system of medicine that has been going on for thousands of years and probably contains every plant known to mankind by now. Various orthodox medications are based on herbal remedies, for instance aspirin comes from willow bark, and some of the most effective have become relatively well integrated into orthodox medicine in some countries. Since a few herbs have been subject to a decent number of clinical trials and have stood up well in research, I am sticking to those. Herbal medicines are generally, though not always, milder in action than orthodox medicines and with a lower rate of side-effects. Sadly, they are still poorly regulated and it is important to read up on dosage and make sure that you are buying from a reputable manufacturer.
Then there are the therapies where research is rather scanty but not entirely absent, and where at least some of the effect may come from the therapy’s being pleasant and relaxing. I don’t think that aromatherapy will cure a severe sleep disorder, but I’ve heard many doctors recommend lavender oil for mild insomnia, and having a nice warm bath with Epsom salts (magnesium sulphate) seems to be at a similar level.